{"id":657,"date":"2023-09-22T13:45:43","date_gmt":"2023-09-22T13:45:43","guid":{"rendered":"https:\/\/www.animaker.fr\/blog\/?p=657"},"modified":"2024-01-29T16:00:36","modified_gmt":"2024-01-29T16:00:36","slug":"idees-de-videos-medias-sociaux","status":"publish","type":"post","link":"https:\/\/www.animaker.fr\/blog\/idees-de-videos-medias-sociaux\/","title":{"rendered":"15 id\u00e9es de vid\u00e9os cr\u00e9atives sur les m\u00e9dias sociaux pour faire ressortir votre marque"},"content":{"rendered":"<p><span id=\"rgb(140, 080, 247)\"><\/span><\/p>\n\n\n<p>Les m\u00e9dias sociaux sont devenus un \u00e9l\u00e9ment essentiel pour les entreprises et les particuliers qui souhaitent pr\u00e9senter leurs produits, leurs services et leurs talents. Avec autant d&#8217;options disponibles pour la promotion, les vid\u00e9os sur les m\u00e9dias sociaux se sont <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/03\/12\/three-reasons-you-should-be-advertising-on-social-media-in-2021\/?sh=6b9a8f3f5251\" target=\"_blank\" rel=\"noreferrer noopener\">av\u00e9r\u00e9es<\/a> tr\u00e8s efficaces.<\/p>\n\n\n\n<p>Les vid\u00e9os poss\u00e8dent une capacit\u00e9 unique \u00e0 captiver et \u00e0 engager le public d&#8217;une mani\u00e8re unique, ce qui en fait un moyen de communication id\u00e9al. De plus, il est \u00e9vident que le contenu vid\u00e9o devient rapidement une forme dominante de m\u00e9dia sur les plateformes de m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Dans cet article, nous verrons 15 id\u00e9es de vid\u00e9os cr\u00e9atives pour les <a href=\"https:\/\/www.animaker.com\/social-video\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9dias sociaux<\/a> afin de transformer vos pens\u00e9es en contenu inspirant.<\/p>\n\n\n\n<ol><li><a href=\"#1\">Vid\u00e9os des coulisses<\/a><\/li><li><a href=\"#2\">T\u00e9moignages de clients<\/a><\/li><li><a href=\"#3\">D\u00e9monstrations de produits<\/a><\/li><li><a href=\"#4\">Comment faire des vid\u00e9os<\/a><\/li><li><a href=\"#5\">Collaborations avec des influenceurs<\/a><\/li><li><a href=\"#6\">S\u00e9ances de questions-r\u00e9ponses<\/a><\/li><li><a href=\"#7\">Contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs<\/a><\/li><li><a href=\"#8\">Vid\u00e9os explicatives anim\u00e9es<\/a><\/li><li><a href=\"#9\">Couverture des \u00e9v\u00e9nements<\/a><\/li><li><a href=\"#10\">Vid\u00e9os &#8220;Un jour dans la vie<\/a><\/li><li><a href=\"#11\">Vid\u00e9os en direct<\/a><\/li><li><a href=\"#12\">Concours et cadeaux<\/a><\/li><li><a href=\"#13\">Annonces et r\u00e9v\u00e9lations<\/a><\/li><li><a href=\"#14\">Derni\u00e8res nouvelles et sujets d&#8217;actualit\u00e9<\/a><\/li><li><a href=\"#15\">M\u00e8me dr\u00f4le et contenu humoristique<\/a><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">1. Vid\u00e9os des coulisses<\/h2>\n\n\n\n<p>Les vid\u00e9os BTS (Derri\u00e8re la sc\u00e8ne) donnent au public un aper\u00e7u de ce qui se passe dans les coulisses de leurs marques pr\u00e9f\u00e9r\u00e9es. Ces types de vid\u00e9os peuvent \u00eatre tr\u00e8s attrayants et divertissants pour le public, car ils offrent une vue exclusive des coulisses du fonctionnement des marques, une vid\u00e9o amusante sur leurs employ\u00e9s, ou n&#8217;importe quoi d&#8217;autre.<\/p>\n\n\n\n<p>Dans l&#8217;ensemble, les vid\u00e9os BTS offrent une touche personnelle et exclusive. Cette m\u00e9thode peut \u00eatre un moyen puissant et engageant de cr\u00e9er une communaut\u00e9 et de fid\u00e9liser une marque.<\/p>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <p><\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<\/a><p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Ct0m44Jq8j2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by BTS-GRAM | Behind The Scenes (@behindthescenegram)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n<p>Voici un exemple de vid\u00e9o sur les coulisses. Si nous avons tous vu le c\u00f4t\u00e9 cr\u00e9atif de Starbucks, nous ne savons pas ce qui se passe derri\u00e8re la sc\u00e8ne. Comme vous pouvez le voir dans l&#8217;exemple ci-dessus, les BTS de ces campagnes donnent un troisi\u00e8me point de vue sur ce qui se passe derri\u00e8re l&#8217;objectif. Ce type de vid\u00e9o sur les m\u00e9dias sociaux peut donner \u00e0 votre public un aper\u00e7u rafra\u00eechissant du processus cr\u00e9atif de Starbucks. Bien que cette vid\u00e9o ait \u00e9t\u00e9 cr\u00e9\u00e9e par un cr\u00e9ateur de vid\u00e9os, il partage sa propre version de la cr\u00e9ation d&#8217;une courte publicit\u00e9 pour Startbucks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">2. T\u00e9moignages de clients<\/h2>\n\n\n\n<p>Les t\u00e9moignages de clients sont un moyen efficace de montrer la satisfaction des clients \u00e0 l&#8217;\u00e9gard de votre produit ou service. Il s&#8217;agit d&#8217;un contenu techniquement g\u00e9n\u00e9r\u00e9 par l&#8217;utilisateur, dans lequel les clients partagent leurs commentaires et leur opinion sur votre produit ou votre marque, et qui est converti sous une forme facilement accessible, c&#8217;est-\u00e0-dire une vid\u00e9o.<\/p>\n\n\n\n<p>Les t\u00e9moignages de clients peuvent contribuer \u00e0 renforcer la confiance et la cr\u00e9dibilit\u00e9 des clients potentiels qui envisagent d&#8217;acheter votre produit ou service. En g\u00e9n\u00e9ral, lorsqu&#8217;un public de non-clients voit des avis positifs d&#8217;autres clients, il se sent plus confiant dans le choix de votre marque.<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/ppawFI1u6Po\" title=\"Hubspot Customer Testimonial\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<p>Cet exemple de Zoom partageant le t\u00e9moignage d&#8217;un utilisateur sur la facilit\u00e9 d&#8217;int\u00e9gration de Slack avec Zoom donne \u00e0 l&#8217;utilisateur un cas d&#8217;utilisation r\u00e9el, soulignant la facilit\u00e9 d&#8217;utilisation et l&#8217;efficacit\u00e9 qu&#8217;il apporte aux utilisateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">3. D\u00e9monstrations de produits<\/h2>\n\n\n\n<p>Les d\u00e9monstrations de produits sont un type de contenu vid\u00e9o qui pr\u00e9sente les caract\u00e9ristiques, les avantages et l&#8217;utilit\u00e9 globale d&#8217;un produit. Ces vid\u00e9os peuvent aider les clients \u00e0 comprendre le fonctionnement d&#8217;un produit et la mani\u00e8re dont il peut r\u00e9soudre des probl\u00e8mes.<\/p>\n\n\n\n<p>En int\u00e9grant des d\u00e9monstrations de produits dans leur contenu sur les m\u00e9dias sociaux, les entreprises peuvent cr\u00e9er un contenu qui attire l&#8217;attention et qui est attrayant, ce qui permet de retenir les clients qui consultent le contenu pendant plus longtemps. En outre, cela permet aux clients potentiels de mieux comprendre le produit et d&#8217;augmenter la probabilit\u00e9 de les convertir en clients.<\/p>\n\n\n\n<p>Les d\u00e9monstrations de produits peuvent contribuer \u00e0 instaurer un climat de confiance entre les clients potentiels et \u00e0 stimuler l&#8217;engagement sur le profil d&#8217;une marque sur les m\u00e9dias sociaux.<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/9MuH9Mv9XWY\" title=\"How to shoot with light and shadow on iPhone \u2014 Apple\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<p>Les d\u00e9monstrations de produits permettent de montrer le v\u00e9ritable potentiel d&#8217;un produit, d&#8217;une application ou d&#8217;un logiciel. En associant une d\u00e9monstration de produit \u00e0 un didacticiel, Apple montre le v\u00e9ritable potentiel des capacit\u00e9s de l&#8217;appareil photo de l&#8217;iPhone et capte l&#8217;attention des utilisateurs de l&#8217;iPhone en leur apprenant \u00e0 prendre des photos avec des ombres et des lumi\u00e8res. Il s&#8217;agit non seulement d&#8217;une vid\u00e9o informative pour les utilisateurs de l&#8217;iPhone, mais aussi d&#8217;une vid\u00e9o qui donne des id\u00e9es au grand public sur la mani\u00e8re dont l&#8217;appareil peut \u00eatre utilis\u00e9, sur son potentiel, etc.<\/p>\n\n\n\n<p>Voici un autre exemple de d\u00e9monstration de produit :<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/Z9780iv7Jqw\" title=\"Animaker Tutorial (3.0) - How to create animated videos from scratch?\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">4. Comment faire des vid\u00e9os<\/h2>\n\n\n\n<p>Les vid\u00e9os didactiques ne sont rien d&#8217;autre qu&#8217;un contenu vid\u00e9o qui montre les instructions \u00e9tape par \u00e9tape pour faire quelque chose. Ces vid\u00e9os sont \u00e0 la fois attrayantes et instructives, car elles apportent de la valeur \u00e0 votre public et l&#8217;aident \u00e0 r\u00e9soudre un probl\u00e8me ou \u00e0 acqu\u00e9rir de nouvelles comp\u00e9tences.<\/p>\n\n\n\n<p>Dans l&#8217;ensemble, les vid\u00e9os pratiques peuvent \u00eatre un excellent moyen de cr\u00e9er un contenu de m\u00e9dias sociaux attrayant qui apporte de la valeur \u00e0 votre public et aide \u00e0 \u00e9tablir votre marque en tant que source d&#8217;information faisant autorit\u00e9.<\/p>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <p><\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<\/a><p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CpP7tP8uPjO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Animaker (@animakerhq)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n<p>Dans cet exemple, Animaker, une plateforme d&#8217;\u00e9dition vid\u00e9o bas\u00e9e sur le cloud, emm\u00e8ne son public dans un voyage en fournissant divers conseils et astuces autour de l&#8217;\u00e9dition vid\u00e9o. Ce faisant, elle ne limite pas son audience aux utilisateurs d&#8217;Animaker, mais vise \u00e9galement le grand public. En proposant des tutoriels, des guides et un contenu perspicace, Animaker se positionne comme une autorit\u00e9 dans le domaine du montage vid\u00e9o.<\/p>\n\n\n\n<p>Voici une autre vid\u00e9o d&#8217;Animaker qui apprend aux utilisateurs \u00e0 placer des vid\u00e9os dans diff\u00e9rents objets &#8211;<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/Id_R0c1hX7Y\" title=\"How to quickly place a video inside of a shape, object or text?!\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"5\">5. Collaborations avec des influenceurs<\/h2>\n\n\n\n<p>Les collaborations entre influenceurs sont de plus en plus populaires ces derniers temps. Elles associent les marques et les influenceurs des m\u00e9dias sociaux. Ces collaborations visent \u00e0 promouvoir le produit ou le service de la marque par le biais des comptes de m\u00e9dias sociaux de l&#8217;influenceur sous la forme de posts sponsoris\u00e9s.<\/p>\n\n\n\n<p>Ce type de collaboration permet aux marques d&#8217;atteindre de nouveaux sommets et d&#8217;\u00e9largir leur public en faisant passer le message, en augmentant la notori\u00e9t\u00e9 de la marque, etc. Lorsqu&#8217;un influenceur publie un article sur un produit, une marque ou un service particulier, les personnes qui le suivent sont plus susceptibles de faire confiance au contenu et de s&#8217;y int\u00e9resser que si la marque avait publi\u00e9 directement l&#8217;article.<\/p>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <p><\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<\/a><p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CuLuga0AS_3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Virat Kohli (@virat.kohli)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n<p>Dans cet exemple, un athl\u00e8te de cricket populaire, Virat Kohli, a collabor\u00e9 avec une marque appel\u00e9e Herbalife pour promouvoir ses produits nutritionnels et autres. Gr\u00e2ce \u00e0 la fonctionnalit\u00e9 de collaboration d&#8217;Instagram, l&#8217;ensemble des followers de Virat Kohli (245 millions) pourra voir ce post tagu\u00e9 avec le profil Instagram d&#8217;Herbalife. Cela permet \u00e0 la marque de b\u00e9n\u00e9ficier d&#8217;une immense visibilit\u00e9 et d&#8217;atteindre le bon public cible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6\">6. S\u00e9ances de questions-r\u00e9ponses<\/h2>\n\n\n\n<p>Les sessions de questions-r\u00e9ponses sont un moyen id\u00e9al et interactif de dialoguer avec vos clients sur les plateformes de m\u00e9dias sociaux, principalement pour r\u00e9pondre aux questions pos\u00e9es par le public sur le produit ou le service. Cela permet non seulement de couvrir les sujets g\u00e9n\u00e9raux, mais aussi de r\u00e9pondre aux questions fr\u00e9quemment pos\u00e9es par le public de mani\u00e8re publique.<\/p>\n\n\n\n<p>Ce type de vid\u00e9o sur les m\u00e9dias sociaux permet au grand public d&#8217;en savoir plus sur le produit et de le faire conna\u00eetre. Cette forme de contenu est \u00e9galement <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-the-questions-sticker\" target=\"_blank\" rel=\"noreferrer noopener\">populaire sur Instagram<\/a>, o\u00f9 un autocollant Q&amp;A permet aux spectateurs et aux followers de poser des questions.<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/78IfMhVFBLk\" title=\"QnA with future Wifey\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<p>Lorsqu&#8217;il s&#8217;agit d&#8217;un cr\u00e9ateur de contenu ou d&#8217;une entreprise populaire, de nombreuses questions sont pos\u00e9es \u00e0 son sujet. Il peut s&#8217;agir de questions g\u00e9n\u00e9rales comme leur \u00e2ge, leur parcours, etc. ou de questions plus approfondies sur ce qu&#8217;ils font. En g\u00e9n\u00e9ral, ces questions sont trait\u00e9es par d&#8217;autres cr\u00e9ateurs de contenu que la marque ou le YouTuber afin de tirer parti du volume de recherche. Mais lorsque la marque ou le cr\u00e9ateur de contenu lui-m\u00eame r\u00e9pond \u00e0 ces questions par le biais d&#8217;une vid\u00e9o de questions-r\u00e9ponses, celle-ci devient populaire et tendance aupr\u00e8s de la base de followers. Dans cet exemple, PewDiePie, l&#8217;un des YouTubers les plus suivis, r\u00e9pond aux questions de son public en compagnie de sa femme, Marzia. Pewdiepie est un YouTubeur su\u00e9dois tr\u00e8s populaire, connu pour son contenu amusant sur les jeux et ses vid\u00e9os r\u00e9actives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7\">7. Contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs<\/h2>\n\n\n\n<p>Le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs est la mani\u00e8re la plus simple de cr\u00e9er du contenu. Le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs n&#8217;est rien d&#8217;autre que le contenu g\u00e9n\u00e9r\u00e9 par vos fid\u00e8les adeptes et clients \u00e0 propos de votre marque, de votre produit ou de votre service.<\/p>\n\n\n\n<p>Si votre produit est populaire parmi les utilisateurs, il y aura du contenu g\u00e9n\u00e9r\u00e9 organiquement que vous pourrez r\u00e9utiliser en leur donnant des cr\u00e9dits. En outre, vous pouvez \u00e9galement organiser des \u00e9v\u00e9nements et des cadeaux pour les utilisateurs qui cr\u00e9ent du contenu autour de votre marque afin de leur faire gagner un prix sp\u00e9cial. Cela aide et motive vos utilisateurs \u00e0 cr\u00e9er de telles vid\u00e9os.<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/SaMxjiixJ18\" title=\"The Most Popular Keyboard EVER\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<p>Dans cet exemple de contenu g\u00e9n\u00e9r\u00e9 par l&#8217;utilisateur, au-del\u00e0 de la promotion de la marque, ce YouTubeur met en avant la caract\u00e9ristique unique du clavier et cr\u00e9e un engouement aupr\u00e8s de son public. Cela permet non seulement de promouvoir indirectement la marque, mais aussi de devenir viral. Du point de vue de la marque, ce contenu peut \u00eatre r\u00e9utilis\u00e9 et publi\u00e9 sur ses canaux de m\u00e9dias sociaux \u00e0 des fins promotionnelles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8\">8. Vid\u00e9os explicatives anim\u00e9es<\/h2>\n\n\n\n<p>Pour les d\u00e9butants, une vid\u00e9o explicative est un type de contenu con\u00e7u pour communiquer sur le produit ou le service d&#8217;une marque. Elle peut \u00e9galement \u00eatre utilis\u00e9e pour expliquer un processus particulier et la mani\u00e8re de le mettre en \u0153uvre, voire \u00e0 des fins de formation.<\/p>\n\n\n\n<p>Ces types de vid\u00e9os explicatives anim\u00e9es peuvent \u00eatre utiles \u00e0 des fins de marketing car elles sont pr\u00e9f\u00e9r\u00e9es par le grand public. En effet, la plupart des personnes qui consomment du contenu vid\u00e9o pr\u00e9f\u00e8rent regarder des vid\u00e9os courtes et anim\u00e9es plut\u00f4t que de longs textes.<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/66XwG1CLHuU\" title=\"Every product carbon neutral by 2030 | Apple\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<p>Apple a pr\u00e9sent\u00e9 son chemin vers la neutralit\u00e9 carbone \u00e0 l&#8217;aide d&#8217;une vid\u00e9o explicative anim\u00e9e \u00e0 la fois simpliste et \u00e9tonnante. Cette vid\u00e9o met en \u00e9vidence l&#8217;engagement de la soci\u00e9t\u00e9 en faveur du d\u00e9veloppement durable et contribue \u00e0 asseoir la r\u00e9putation de la marque. Cela permet d&#8217;attirer les consommateurs soucieux de l&#8217;environnement et de promouvoir leurs pratiques \u00e9thiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9\">9. Couverture des \u00e9v\u00e9nements<\/h2>\n\n\n\n<p>La couverture d&#8217;un \u00e9v\u00e9nement est une technique de marketing tr\u00e8s efficace qui garantit une exposition coh\u00e9rente sur les diff\u00e9rentes plateformes et canaux de m\u00e9dias sociaux. Avec les coupures de presse d&#8217;un \u00e9v\u00e9nement, vous pouvez cr\u00e9er un engouement, annoncer les prix qu&#8217;ils peuvent gagner, et bien d&#8217;autres choses encore. En outre, vous pouvez proposer aux non-participants des contenus exclusifs aux utilisateurs inscrits et les partager via des flux en direct sur les m\u00e9dias sociaux, des vid\u00e9os priv\u00e9es sur YouTube, etc. Cr\u00e9er un FOMO (Fear of Missing Out) est l&#8217;une des techniques les plus puissantes du marketing. Le partage de ces \u00e9v\u00e9nements sur les m\u00e9dias sociaux peut cr\u00e9er un FOMO pour votre public.<\/p>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CkMRj_yr-_J\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CkMRj_yr-_J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <p><\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<\/a><p><a href=\"https:\/\/www.instagram.com\/reel\/CkMRj_yr-_J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CkMRj_yr-_J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CkMRj_yr-_J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CkMRj_yr-_J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CkMRj_yr-_J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CkMRj_yr-_J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CkMRj_yr-_J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CkMRj_yr-_J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CkMRj_yr-_J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CkMRj_yr-_J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CkMRj_yr-_J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Animaker (@animakerhq)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n<p>Dans cette vid\u00e9o, Animaker pr\u00e9sente sa participation \u00e0 Devlearn, un lieu d&#8217;exploration des nouveaut\u00e9s et de l&#8217;avenir dans le monde de l&#8217;apprentissage et de la technologie. Ce type de message cr\u00e9e un engouement chez les utilisateurs qui s&#8217;attendent \u00e0 ce qu&#8217;Animaker propose des fonctionnalit\u00e9s nouvelles et am\u00e9lior\u00e9es. Avec une telle couverture d&#8217;\u00e9v\u00e9nement, Animaker cr\u00e9e non seulement un sentiment de curiosit\u00e9, mais aussi un engagement \u00e0 \u00e9voluer et \u00e0 offrir une meilleure exp\u00e9rience \u00e0 ses utilisateurs. De plus, cette strat\u00e9gie marketing attire \u00e9galement de nouveaux utilisateurs qui peuvent \u00eatre attir\u00e9s par les fonctionnalit\u00e9s et am\u00e9liorations \u00e0 venir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10\">10. Vid\u00e9os &#8220;Un jour dans la vie<\/h2>\n\n\n\n<p>Une journ\u00e9e dans la vie est une cat\u00e9gorie de vid\u00e9os populaires sur les m\u00e9dias sociaux qui permet au public d&#8217;avoir une perspective diff\u00e9rente de la marque plut\u00f4t que d&#8217;\u00eatre bombard\u00e9 de messages promotionnels. En termes de marketing, les vid\u00e9os d&#8217;une journ\u00e9e dans la vie d&#8217;une personne permettent \u00e9galement d&#8217;instaurer un climat de confiance avec le public gr\u00e2ce \u00e0 la transparence, ce qui permet d&#8217;augmenter le nombre d&#8217;adeptes et de les convertir en clients potentiels.<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/M6hf4Ll_WkE\" title=\"Day in the Life of a Japanese Street Fighter 6 Game Planner\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<p>Cette vid\u00e9o pr\u00e9sente une journ\u00e9e dans la vie d&#8217;un planificateur de jeux japonais. Les vid\u00e9os de ce type sont extr\u00eamement populaires en raison de leur authenticit\u00e9 et de leur pertinence. Elles servent \u00e9galement de support pour pr\u00e9senter les coulisses, raconter des histoires passionnantes et \u00e9duquer les gens. La pr\u00e9sentation de ces exp\u00e9riences r\u00e9elles contribue \u00e0 cr\u00e9er une relation de confiance avec le public.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11\">11. Vid\u00e9os en direct<\/h2>\n\n\n\n<p>\u00c0 l&#8217;heure actuelle, presque toutes les plateformes de m\u00e9dias sociaux permettent aux utilisateurs de diffuser en direct, ce qui est tr\u00e8s pratique pour partager tout type de contenu ou d&#8217;information en temps r\u00e9el. Cela permet de couvrir tous les aspects, de la perspective marketing \u00e0 la construction d&#8217;une relation personnelle avec votre public.<\/p>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CT56dCLJua5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CT56dCLJua5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <p><\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<\/a><p><a href=\"https:\/\/www.instagram.com\/tv\/CT56dCLJua5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tv\/CT56dCLJua5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tv\/CT56dCLJua5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tv\/CT56dCLJua5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tv\/CT56dCLJua5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tv\/CT56dCLJua5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tv\/CT56dCLJua5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tv\/CT56dCLJua5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/CT56dCLJua5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Insta360 (@insta360)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n<p>Dans ce live Instagram, Insta360 a collabor\u00e9 avec un athl\u00e8te Pro BMX pour pr\u00e9senter sa gamme de cam\u00e9ras d&#8217;action. Cela permet non seulement de promouvoir le produit, mais aussi de d\u00e9montrer en situation r\u00e9elle les capacit\u00e9s de la cam\u00e9ra. En outre, la collaboration avec un athl\u00e8te pro-BMX ajoute de la cr\u00e9dibilit\u00e9 et de l&#8217;expertise \u00e0 la vid\u00e9o en direct. Cette session interactive en direct permet d&#8217;impliquer le public en lui permettant de poser des questions et d&#8217;obtenir des informations de premi\u00e8re main sur les performances du produit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12\">12. Concours et cadeaux<\/h2>\n\n\n\n<p>Tout le monde aime gagner des choses gratuites ou des cadeaux. C&#8217;est pourquoi les cadeaux et les concours sont l&#8217;un des moyens les plus faciles d&#8217;obtenir de l&#8217;engagement et des prospects pour votre marque. Avec cet \u00e9v\u00e9nement unique, vous pouvez cr\u00e9er plusieurs posts autour du cadeau, comme un post d&#8217;accroche, un post de r\u00e9v\u00e9lation, un post d&#8217;annonce, etc. et obtenir plus de traction sur votre profil.<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/eYZ_7LFwnjI\" title=\"GIVEAWAY\u203c\ufe0f PS5 + XBOX + Nintendo SWITCH + SIGNED CD\u2019s! Good luck! #giveaway #shorts\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<p>Dans cette vid\u00e9o offerte par @Thatsdax, tout ce que vous avez \u00e0 faire pour gagner est d&#8217;aimer une vid\u00e9o sp\u00e9cifique, de la commenter et de la partager. Cette m\u00e9thode de marketing est un moyen efficace d&#8217;accro\u00eetre la visibilit\u00e9 et l&#8217;engagement de la marque ou de la cha\u00eene. L&#8217;organisation d&#8217;un jeu-concours et la d\u00e9finition d&#8217;exigences sp\u00e9cifiques, telles que le fait d&#8217;aimer et de commenter, encouragent le public \u00e0 interagir et \u00e0 participer. En outre, cette m\u00e9thode tire parti de la puissance des algorithmes des m\u00e9dias sociaux, car l&#8217;engagement accru augmente la visibilit\u00e9 et la port\u00e9e de la vid\u00e9o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13\">13. Annonces et r\u00e9v\u00e9lations<\/h2>\n\n\n\n<p>Lorsque le grand jour arrive, il n&#8217;y a pas de meilleure fa\u00e7on de d\u00e9voiler la surprise que de l&#8217;annoncer en grand \u00e0 vos followers sur les m\u00e9dias sociaux. Si vous annoncez quelque chose d&#8217;important, un texte normal sera long et ennuyeux \u00e0 lire. C&#8217;est l\u00e0 qu&#8217;une bonne et courte vid\u00e9o sur les m\u00e9dias sociaux entre en action. Selon certains <a href=\"https:\/\/www.insivia.com\/2023-saas-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">rapports<\/a>, &#8220;les t\u00e9l\u00e9spectateurs retiennent 95 % d&#8217;un message lorsqu&#8217;ils le regardent dans une vid\u00e9o, contre 10 % lorsqu&#8217;ils le lisent dans un texte&#8221;.<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/0okuAwqTHs0\" title=\"Introducing MacBook Air 15\u201d | Apple\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<p>Dans cette vid\u00e9o, Apple annonce son tout nouveau MacBook Air 15 en d\u00e9voilant ses caract\u00e9ristiques et son tout nouveau design et en suscitant l&#8217;impatience et l&#8217;excitation. Ce type de marketing est centr\u00e9 sur les annonces afin de cr\u00e9er un buzz, de contr\u00f4ler la narration et de g\u00e9n\u00e9rer une couverture m\u00e9diatique qui augmente l&#8217;exposition de la marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14\">14. Derni\u00e8res nouvelles et sujets d&#8217;actualit\u00e9<\/h2>\n\n\n\n<p>Les <a href=\"https:\/\/www.vox.com\/2017\/9\/7\/16270900\/social-media-news-americans-facebook-twitter\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9dias sociaux<\/a> et les smartphones \u00e9tant tr\u00e8s accessibles, la majorit\u00e9 des adultes s&#8217;informent sur les derni\u00e8res nouvelles et les sujets \u00e0 la mode par l&#8217;interm\u00e9diaire de ces plateformes. De plus, le d\u00e9tournement de nouvelles \u00e9tant devenu courant de nos jours, de nombreuses marques cr\u00e9ent des vid\u00e9os et des messages sur les m\u00e9dias sociaux autour des nouvelles de derni\u00e8re minute et des sujets en vogue. L&#8217;exploitation des nouvelles de derni\u00e8re heure et des sujets en vogue peut s&#8217;av\u00e9rer tr\u00e8s b\u00e9n\u00e9fique et efficace si vous cherchez \u00e0 am\u00e9liorer votre pr\u00e9sence sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Elle permet aux entreprises de capter l&#8217;attention du public et de s&#8217;engager aupr\u00e8s d&#8217;un public plus large. En associant les derni\u00e8res nouvelles, les sujets tendance et viraux \u00e0 leur entreprise, \u00e0 leur marque ou \u00e0 leur profil sur les m\u00e9dias sociaux, elles peuvent accro\u00eetre leur visibilit\u00e9 et leur port\u00e9e.<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/ZyM9YgVAea8\" title=\"Could hologram technology be the future of video calls? - BBC News\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<p>Dans cet exemple, l&#8217;animateur explique comment la technologie des hologrammes peut \u00eatre l&#8217;avenir des appels vid\u00e9o. Il s&#8217;agit certes d&#8217;un titre &#8220;clickbait&#8221;, mais il est rempli de faits, n&#8217;est-ce pas ? Dans cette vid\u00e9o, on pr\u00e9sente un dispositif qui permet aux utilisateurs de communiquer avec une autre personne en perspective 3D, ce qui donne l&#8217;impression d&#8217;une pr\u00e9sence physique. L&#8217;exploitation d&#8217;un cr\u00e9neau ou d&#8217;un sujet susceptible de devenir viral peut susciter l&#8217;int\u00e9r\u00eat et l&#8217;engagement d&#8217;un grand nombre de personnes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"15\">15. M\u00e8me dr\u00f4le et contenu humoristique<\/h2>\n\n\n\n<p>Les m\u00e8mes amusants et le contenu vid\u00e9o humoristique peuvent jouer un r\u00f4le important dans votre strat\u00e9gie de marketing vid\u00e9o sur les m\u00e9dias sociaux. En effet, les marques peuvent s&#8217;appuyer sur l&#8217;humour pour engager le dialogue avec leur public. Cela permet non seulement d&#8217;attirer le grand public, mais aussi d&#8217;accro\u00eetre la notori\u00e9t\u00e9 de la marque et m\u00eame de promouvoir leurs produits ou services de mani\u00e8re d\u00e9contract\u00e9e.<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/sgJLpuprQp8\" title=\"SMARTHUS | Det enkle er ofte det beste | REMA 1000\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<p>Cet exemple nous emm\u00e8ne dans un parcours r\u00e9aliste o\u00f9 nous avons adapt\u00e9 la technologie \u00e0 notre vie quotidienne et o\u00f9 elle commence \u00e0 se retourner contre nous. Il nous rappelle qu&#8217;il est important de trouver un \u00e9quilibre entre la technologie et la r\u00e9alit\u00e9 et de se m\u00e9fier des inconv\u00e9nients de la technologie de mani\u00e8re humoristique.<\/p>\n\n\n\n<p>Pfiou ! J&#8217;esp\u00e8re que ces id\u00e9es de vid\u00e9os pour les m\u00e9dias sociaux vous auront donn\u00e9 des id\u00e9es et de l&#8217;inspiration.<\/p>\n\n\n\n<p>En conclusion, le marketing <a href=\"https:\/\/www.animaker.com\/social-video\" target=\"_blank\" rel=\"noreferrer noopener\">vid\u00e9o sur les m\u00e9dias sociaux<\/a> est un excellent moyen d&#8217;impliquer votre public et de valoriser votre marque. En utilisant ces id\u00e9es de vid\u00e9os pour les m\u00e9dias sociaux, vous pouvez cr\u00e9er un contenu attrayant et convaincant qui trouve un \u00e9cho aupr\u00e8s de votre public et qui contribue \u00e0 la croissance de votre entreprise.<\/p>\n\n\n\n<p>Vous avez des questions ? Vous avez d&#8217;autres id\u00e9es \u00e0 ajouter \u00e0 cette liste ? N&#8217;h\u00e9sitez pas \u00e0 les ajouter dans les commentaires ci-dessous !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les m\u00e9dias sociaux sont devenus un \u00e9l\u00e9ment essentiel pour les entreprises et les particuliers qui souhaitent pr\u00e9senter leurs produits, leurs services et leurs talents. Avec autant d&#8217;options disponibles pour la promotion, les vid\u00e9os sur les m\u00e9dias sociaux se sont av\u00e9r\u00e9es tr\u00e8s efficaces. Les vid\u00e9os poss\u00e8dent une capacit\u00e9 unique \u00e0 captiver et \u00e0 engager le public [&hellip;]<\/p>\n","protected":false},"author":123458,"featured_media":662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 id\u00e9es de vid\u00e9os cr\u00e9atives sur les m\u00e9dias sociaux pour faire ressortir votre marque<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 15 id\u00e9es de vid\u00e9os uniques sur les r\u00e9seaux sociaux pour faire briller votre marque. 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